AYMA on tv in “Die Höhle der Löwen Schweiz” 🦁

AYMA was in the 5th season of the TV start-up show “Die Höhle der Löwen Schweiz”. We did not get a deal, but it was such an enriching experience. Today Fabienne, Founder & CEO of AYMA answered a few questions about our TV appearance.

PHASE 1: THE CASTING

„Why did you sign up?“

Fabienne: I was originally encouraged to sign up by my mum and one of my best friends. When I kept getting the push from our community, we were kind of forced to submit our papers (laughs).

PHASE 2: THE PROGRAMME

„How do you look back on the programme?“

Fabienne: After the first pre-interviews, we were promptly invited to the casting in Zurich. We then travelled to the „cave“ in Zurich with the entire tights collection, my models with the strongest nerves (laughs) and my family as support and helpers. Max, my dog – and our Chief of Happiness at AYMA – was also there, of course!

On this day of filming, we were the first start-up to present ourselves to the „lions“ early in the morning. Unfortunately, there was no time to go through the 2-minute pitch again. However, this didn’t make me nervous at all at that moment! It was only when the show really started and I suddenly stood in front of the „lions“ and started my pitch that the nervousness kicked in! It was as if I just realised where I was and what I was doing here (laughs). The moment I was able to ask my models on stage and present my entire collection, the nervousness went away again! I was able to enjoy the moment to the full and tell the „lions“ my love story about every single tights from our collection with great motivation. And, can I just mention here how great my models were! I am so proud of them. They all did a great job and really showcased my collection! Although there was no investment – the experience was priceless! It was a great opportunity for AYMA to raise brand awareness, especially as we have a product with completely new features on the market. And yes, I would do it again! 🙂

PHASE 3: AFTER THE SHOW

“What happened after the show?”

Fabienne: After the broadcast is before the packing chaos (laughs). A lot has happened at AYMA. We were able to make new contacts, network with exciting personalities and, above all, we have remained true to our values. We will continue to revolutionise the hosiery industry and inspire all AYMA lovers with our unique product features and sustainability facts.

LAST BUT NOT LEAST…

Fabienne: This would not have been possible without the support of my family, friends and all our AYMA Lovers. A big thank you to all of them!